Master of Management (Marketing)

Entry Requirements

Applicants are required to have one of the following:

A completed bachelor degree in a business related discipline from a recognised higher education institution or equivalent; or
A completed bachelor degree which includes a major in business, commerce, marketing or management; or
A completed graduate certificate or higher qualification in a business related discipline from a recognised higher education institution.

English Language Requirements:

IELTS score of 6.5 (with 6.0 in Reading and Writing); TOEFL iBT score of 79 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 577 with TWE of 4.5; Cambridge CAE/CPE score of 177; Pearson's test of English (Academic) (PTE) score of 58 with Reading and Writing communicative scores not less than 50; CELUSA score of AE5.

Course Details

The Master of Management is designed in consultation with our network of industry and professional partners. It is informed by world-class research in management, marketing and business, combining up-to-date theory and the practical application of management models and methods.

With flexible learning arrangements to best suit your individual needs, this degree is delivered face-to-face, 100% online or as a combination of both. There are a range of options available to fast track your learning.

One of only ten in Australia with EQUIS accreditation, UniSA Business is ranked in the top one percent worldwide1. EQUIS is the world’s leading international accreditation for business schools, awarded by the quality assurance arm of the European Foundation for Management Development (EFMD).

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

What you'll learn

The Master of Management (Marketing) comprises 12 courses. You will complete four core courses and six Marketing specialisation courses.

Advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. Learn how to effectively manage organisations and achieve key business objectives.

Through these you will develop skills and expertise in areas that include:

business analytics and the data-driven organisation
people, leadership and performance
buyer behaviour insights
marketing strategy and planning
advanced marketing analytics

Explore contemporary management with a focus on strategic marketing and consumer behaviour.

Your career

With a Master of Management (Marketing) from UniSA, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:

Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content
Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media

Alternative Pathways

If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Marketing (four courses) may suit you. This provides an entry pathway into the Master of Management.