Bachelor of Business (Marketing)

Entry Requirements

Completion of Year 12 or equivalent

Entry requirements vary from country to country.

English Requirements

Students may be required to prove English proficiency to enroll with ICHM. Students who do not meet ICHM's English requirements upon application, may be offered enrolment conditional upon successful completion of an English language course.

• IELTS - Academic overall score 6.0 (min 5.5 in any band)
• TOEFL (IBT) - 70 (min 17 in any band except reading minimum band of 12)
• PTE - 50 (writing & speaking not below 45)
• Cambridge English (CAE) - 169 (min 162 in any band)
• CEFRL - B2
• UTS Insearch - AEL4
• ISLPR - 3
• BEC - BEC Vantage
• Cambridge FCE - 169 (min 162 in any band)
• SACE ETS Level 2 - Pass
• HKDSE - 4
• Eynesbury College - Successful completion of EAP3 with a pass mark of 50%

Course Details

Due to the rapidly changing environment especially in the job market, the Bachelor of Business (Marketing) is focusing on future-proofing graduates with the graduate qualities and learning outcomes so that they can adapt and strive in their career progression.

Your knowledge is expanded each year with new industry relevant concepts and business applications. Your online study is flexible to meet your needs, followed by a period of Workplace Integrated Learning (WIL) placement throughout Australia, or possibly overseas.

ICHM graduates gain a comprehensive understanding of the changing business landscape, and as a result, have outstanding career prospects with many obtaining highly sought after positions around the world.

Work Integrated Learning (WIL)

ICHM’s Work Integrated Learning (WIL) process has been designed to ensure students leave their degree industry ready and can hit the ground running.

The professional internship provides a placement opportunity which enables students to consolidate the skills and knowledge they have acquired in practical, professional settings to achieve the subject learning outcomes and complete assessments which integrate theory and practice and facilitate self-reflection and critical analysis.

In addition to participating in the workforce with a host company as part of a structured internship or creating their own entrepreneurship venture, the students will also complete a placement project on an issue of strategic value to their host company or own venture, as described in the next section.

Students will critically reflect upon their own development plan and progress through the preparation of a reflective assessment that considers the impact of identified workplace experiences on their personal development and future career progression opportunities.

This subject also allows students the opportunity to explore their professional interests; test their industry expectations or possible start-up creations and ideas; apply, practice and develop real world employability skills; and form professional networks for future career success.

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